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How to Select a Teeth Whitening System

Now that you have decided teeth whitening is a great fit for your salon and a natural complement to your existing services, how do you pick the right system?

Adding teeth whitening to your list of services can bring high profits and buzz to your business but it is important to pick the right partner.  One that will deliver superior results safely and effectively with premium products and marketing that complement your salon’s image.

Pick a system that works best for you.  Hydrogen peroxide in applicator format typically delivers the whitest results and is the same gel dentists use for their chairside whitening.  It can require some staff administration to apply the gel so if you run a lean operation with minimal staff you might want think about prefilled mouth trays which can be self-administered by the customer. Pre-filled trays generally have a lower concentration of active ingredient and use carbamide for stability so they require more whitening sessions to get the same results as Hydrogen peroxide.   

Choose your whitening method- LED, tanning bed or both!  

Does it integrate with your point of sale (POS) software?

Select the highest quality products.
Not all gels are created the same.  It’s important to select gels that are FDA and CE (European Union) inspected and certified.  That’s very different from FDA approved or compliant.  Only gels that have been inspected and certified are guaranteed to be fresh, safe and made in the USA.  If your gels aren’t marked with the lot number, Country of Origin (preferably USA), Expiration and percent strength-throw them away, they probably are low quality!  Higher quality gels will deliver better results and happier customers.

Premium packaging and marketing sets you apart from the competition.High-end packaging and marketing differentiates your service from other teeth whitening providers and lets your customers know that you offer the best quality teeth whitening with superior results.  Great marketing materials will help your new service get noticed.  Select a vendor with deep experience in traditional, online and social networking to help you generate big profits and bright smiles.

Pick a powerful light with dedicated technical support.When choosing a light look for robustness and power output. The number of light diodes has no impact on the effectiveness of the light but the total power output does. Choose a light with a high intensity blue power output measured as (1200 mW/cm2) and a long LED life expectancy (100,000 hours+). And no matter how good the light is, electrical products sometimes fail so choose a supplier with dedicated technical support staff to troubleshoot problems right away. Some vendors even offer free shipping if warranty service is needed.  Remember, if your light is down, so is your business. 

Participation in industry trade organizations is important.Your whitening partner must have the industry and technical product knowledge to stay on top of the latest trends and ensure the products you buy are safe and effective. Your teeth whitening vendor should subscribe to clinical research and make this available to you. Membership in trade organizations like the Council on Cosmetic Teeth Whitening (CCTW) can advise you on local dental regulations and offer legal support and advice should you need it.

About the Author:

Kelly Lanspa is founder and President of XpresSmile, the fastest growing company offering premium cosmetic teeth whitening to the finest spas and salons in over 10 countries,in one of the fastest growing segments of the Spa and Salon Services market. With an extensive career as a sales and marketing executive for several fortune 500 high technology companies, Kelly guides XpresSmile to ensure it offers innovative, dental grade products, spa-quality marketing and unmatched customer service and business advice. With XpresSmile, tanning salons, medical, destination and day spas can increase profits and attract new customers with this exciting service. www.xpressmile.com 888-838-5193 info@xpressmile.com

Article Source: ArticlesBase.com – How to Select a Salon or Spa Teeth Whitening System

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